In November
1996, a group of like-minded secretarial
recruitment agencies joined forces
to form a watershed strategic alliance
which was dedicated to the creation
of a vibrant, living marketplace
for secretarial recruitment advertising.
They founded SAF, the Secretarial
Advertising Forum (now known as the Secretarial Action Forum) with the aim of
enhancing the quality of secretarial
advertising for the whole industry.
Over
the past 8 years there have been
some notable successes which include:
• A focus and clear point
of contact for all secretarial recruitment
media
• A strong and united voice
on advertising issues for the secretarial
recruitment industry
• An effective, robust and
proactive working partnership between
competitors which has resulted in
other benefits to the group in addition
to advertising initiatives
