The Secretarial Advertising Forum (SAF) is a partnership of secretarial recruitment agencies which meets quarterly and works for the benefit of the whole industry.

In particular, SAF has influenced the area of media advertising, driving down costs and causing the national and provincial press to re-position and introduce new opportunities for targeted advertising within the sector.

SAF currently places the majority of its advertising with The Guardian, through its prestigious secretarial supplement Office Hours. Indeed, SAF was closely involved in the launch of Office Hours, working with The Guardian to promote the supplement at railway station.

Victoria Wall of Victoria Wall Associates says: “Since SAF was established, it has been both rewarding and impressive to see how many of the major newspapers and magazines have introduced dedicated secretarial recruitment advertising sections.”

As SAF becomes increasingly influential, large and small agencies are, more than ever, recognising the benefits of membership and seeking to join what has become a premier force in the secretarial recruitment industry.